You’re not broken.
You were always becoming.
We’ve worked with hundreds of people who’ve tried everything.
They’re not lazy, or weak and they haven’t thrown in the towel.
They’re caught between.
Stuck on their journey because the industry was built to get you started.
Not to keep you going.
Looking after yourself, and your health, is more than a 6 week challenge.
We were sold the same broken promise.
So we chose different.
We chose to build something that lasts.
sound familiar?
You’ve probably been here before.
The gym membership used twice.
The 6 week challenge that lasted 4.
The plan that suited you, until it didn’t.
There might have even be a version of you that used to be an athlete, a runner or someone who could just do stuff.
Now you’re wondering where they went.
You’re not the problem.
The industry was built to get you started.
We’re here to keep you going.
01
The one who’s tried it all.
Apps, challenges, keto, F45, fasting, bootcamps, what else?
You’re clever, inspired, but losing hope in lasting change.
Exhausted by the cycle,
Waiting for something to stick.
02
The one Who’s lost themself.
You were always fit & active, until your health lost priority.
Life got full. Career. Kids. Stress.
You’re inspired and know you can get back there if you just knew where to start.
03
The One with an empty tank.
Busy, capable, and no stranger to performing in life.
The old ways aren’t working and the engine needs some repairs.
Not just your mind & body, but your relationship with them.
the goal isn’t to get you obsessed.
It’s to make healthy living effortless.
What we believe in.
A Reliable Mind & Body.
Strength built through programs, seasons & consistency.
Capable in the gym.
Confident outside of it.
I chase my weaknesses relentlessly
So they can no longer chase me.
Adaptability.
Life disrupts every plan.
We build people who can take a blow & keep moving forward.
Stress management is a skill,
We help you develop it.
I know failure is part of success.
My failures are my learnings.
My learnings help me win.
Effortless Consistency
When building plans for clients, we focus on removing friction.
You know the basics get results.
We built our entire system to make the basics fun & sustainable.
I do because I get to.
Not because I have to.
Know a True You.
When your wellbeing stops holding on by a thread, you change.
You choose to sleep, move & fuel better, because it liberates you.
Freedom is built, not bought.
I refuse to let my health hold me back.
Why us?
We’re eternal students.
Chasing fun just mastering the basics.
Stressed, but grateful for the growth.
Ruthless in execution, gentle in reflection.
Making the rules, just to break the rules.
No perfection or finish lines in sight.
Living for the process, living for progress.
Building for legends who need the same.
Every day we learn from our failures.
Every day is a rep we practice.
We’ve just done thousands of reps.
We’re Everyday Athletes.
LACHY FREESTONRE
Founder & CEO
Hi, I’m Lach.
I didn’t start EDA as another quick business idea.
This is my life’s work in action, let me explain…
At 17 I was a national champion
By 21 I was forced to retire from injury.
Bi-lateral torn menisci in both knees.
For as long as I could remember, my performances dictated my self worth.
So when I lost the ability to run, move & compete, I didn’t just lose health & fitness. I lost myself.
The next years didn’t feature a Rocky cut-scene.
It was slow, frustrating and brutally honest.
Years finding mentors, coaches, programs & education scattered across the globe & internet.
I’ve healed my body more than words can explain (so go follow me @lachy.freestone)
Not because I found a shortcut, but I found systems that work, not just for me, but for others too.
This journey has evolved into what EDA now is.
An environment built for those who’ve felt lost & overlooked. Let down by a system that profits from fresh starts and quick fixes.
The work is hard.
The journey is long.
But the system is sustainable.
And you don’t have to do it alone.
The long game isn’t sexy, but it’s the only one worth playing, let my actions speak louder than my words.
Founder & Head Coach
lara farrow
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.